Not the strongest retention, low playtime (because there was little content at the start), but the CPI was good and we really liked the project as a whole. The guys picked up the idea and four weeks later brought the first prototype, which we immediately sent for the first test: No one did sniper games in this setting, and later it even became a decisive factor for the players from the US. I had to improvise in order to make our game pop on a deeper scale, and came up with another concept based on the existing assets, but in the style of a western. I remember that day well: the guys showed me a video, the third-party project was ready for release, and ours now looked like its clone. When part of the work was done, we stumbled upon a fresh test copy of an incredibly similar game from another major publisher. I’ve put together an initial concept about sniper ops in a modern urban setting. There was already competition in this genre, but, as a publisher, our main goal is to make projects that the developers themselves like. The idea of a hyper-casual sniper game came from within the studio. So did the willingness to experiment,” said Adrian Garciuc, Bazinga CEO. The feedback and expertise that Azur Games offered us immediately also played a big part. “Our shared success came quite quickly with one of the first projects, which probably was the decisive factor. For a while they even worked with two publishers at the same time - one of their prototypes with another publisher also showed good results and earned some money, but never reached Western Sniper’s level of success. Western Sniper was Bazinga’s third prototype and the first successful game. Prior to joining Azur Games, the studio had little to no experience in developing hyper-casual games. Our first successful game together was Western Sniper, which earned $500,000 in a year. We’ve been moving towards this together gradually with a series of hyper-casual sniper games as our base, despite the amount of competitors on the market. Now it’s a full cycle studio of 10 people with successful projects that have earned hundreds of thousands of dollars. In 20, mobile game development studio Bazinga consisted of two people who mainly made idle games.
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